Dogs certainly make a lot of people much happier. Their cute faces and silly actions are a reason for millions of us to smile more often. Because they are so loyal and offer us unconditional love and protection, Pooch Made dog shop decided to award the ‘man’s best friend’ with a special treat.
Pure emotions dogs express when seeing their owner inspired Made Somewhere to give a life-like touch to the pet shop brand. The Sydney-based agency came up with a new identity for the online retailer, which sees itself as “a lifestyle influencer in the pet industry.”
Taking advantage of the shop’s cheerful and friendly spirit, the artists designed the brand’s fresh look through a series of illustrations, animations, and iconography. These wonderful ideas, which follow a fun-loving pattern, are displayed on the company’s packaging, print, digital, and social media.
The playful packaging designed for the wide range of animal bandanas offered by the store suggests that dogs should be treated as royalty, while the brand’s identity communicates a simple idea that the Aussie pet shop shall be seen as a trusted entity that really cares about your pets’ well-being.
There are three types of bandanas available in the store’s product range, all created according to dog’s breed. The agency’s original idea to give a different color shade to each of the packages is not only to aesthetically please one’s sight, but also to help customers identify the perfect bandana for their furry little friend as quickly and easily as possible.
At the bottom of each box there are minimalistic dog images. These lovely drawings of cute canine companions were imagined by the designers as another creative tool with the same purpose of making buyers choose the right product. Each picture corresponds to a specific dog size: grand, medium, and petite.
While using both text and images may be a bit too much for some product packaging, because they might pose a big obstacle to a viewer’s visual flow, the artists knew exactly what they should do to guide the eyes of the viewers straight to the text, which can be noticed in front and on the left side of each box.
Even though the design is divided into clear sections, the boutique creative studio succeeded to amazingly bind them using simple pink lines and boxes. In other words, the fact that all details stand out by themselves certifies the quality of the design, while the pet shop’s logo and tagline guarantee the premium features of the bandanas.
If you want to get your pooch a smart-looking bandana, just sign up at the producer’s site for updates, as the products are not in production yet, but are coming soon.
Credits:
Creative Agency: Made Somewhere
Client: Pooch Made