9,600 attendees present at the 10th annual Google’s I/O developers’ conference enthusiastically embraced a brilliant vision. The festival participants, plus a live-stream audience of 1.85 million viewers worldwide, were carried into a fascinating world imagined by Nexus Studio’s director Fx Goby who introduced it through a short animated video titled “The Story of an Idea.”

The dazzling story created by the London-based director takes viewers into a fantasy place where, under the light of bright, colorful, and glowing reflectors, two unexpected characters keep everyone’s attention and fuel our imagination from the first second of the film until its grand finale.

The 4.5-minute-long animation unveils how an idea can turn into something majestic just by receiving the kind of attention it really needs. The creative concept presents various development stages of animation techniques along the flourishing evolution of both characters.

Outlined by a hand-drawn black lines on a white background, we get to know Aye, a whimsical character that comes across an egg-like creature named Idea, who sticks with Aye and follows him down his path. Together, they embark on a marvelous journey, during which Aye nourishes Idea until it reaches maturity and can shine on its own and become an inspiration to others. All the while, illustrations burst into colors as Idea evolves and blooms into something stellar.

The action’s background transitions from 2D images to CGI visual effects , whereas the 3D visuals harmoniously conclude the captivating story. A full soundtrack in surround sound perfectly blends with the movie’s plot, and brings the visual impact to an even more sophisticated level.

In order to enchant viewership’s sight with a vivid story, Goby worked with over 40 artists from Nexus. Together, they meticulously planned a fairy tale-like story which captures and reflects the evolution of animation.

Goby said that the whole creation process “felt like all planets were aligned,” continuing his statement by reflecting how Google really supported the team. He also added that this was “the most challenging and smooth-running project [he] had the chance to work on.”

Nick Summers of Engadget congratulated the initiative and concluded that: “Every press conference should start with an adorable animation like this.”

The award-winning director traveled all the way down to the other side of the world, to Australia, to meet the creatives at Mighty Nice studio. Together, they crafted a colorful madness that simply conquered the big stage of famous Shoreline Amphitheatre in Mountain View, California.

The film’s ‘making-of’ invites you to catch a glimpse of artists’ activity hidden behind the remarkable concept. “What will your idea become?” Let us know in the comments if you ever wondered how far you can push your thoughts:

Credits:

Directed by: Fx Goby

Commissioner: Google

Creative Directors: Tom Manion & Jack Colley

Events & Experiences Lead: Amanda Matuk

Events & Experiences Producers: Megan Hardy & Karen Morris

Production Company: Nexus Studios

Executive Creative Director: Chris O’Reilly

Executive Producer: Luke Youngman

Producer: Fernanda Garcia Lopez

Production Managers: Rebecca Archer, Derek Walsh

Art Director: Bjorn-Erik Aschim

Design Team: James Castillo, Maxime Dupuy, Callum Strachan

Matte Painting: James Castillo, Maxime Dupuy, Mike Shorten

Storyboard: Gervais Merryweather

CG Supervisor: Michal Firkowski & Christian Johnson

3D Animation: Dominic Griffin, William Lorton, Thibaud Clergue, Fabrice Fiteni, Aziz Kocanaogullari, Inès Pagniez, Conor Ryan

Modelling: Amy Ash, Florent Rousseau, Fabien Glasse,

Rigging: Gaetan Borde, Ludovic Habas, Mark Tsang

Texturing: Eva de Prado, Clementine Frere

Compositing: Kenneth Hau (Lead), Marco Baratto, Valentin Panisset, Dalvir Matharu, Antoine Foulot, Raphael Theolade, Chieka Ononye

VFX: Hugh Johnson, Zoubein Rana, Eaton Crous,

Lighting and Rendering: Dorianne Fiblueil (Lead), Corentine Charron, Benoit Berthe, Carl Kenyon, Sophie Blayrat, Arkin Esref

Editorial: David Slade, James Alexander McCaughan

Render Wrangler: Pierre Clenet

2D Animation

Production Company: Mighty Nice

ECD: Darren Price

Executive Producer: Jackie Archer

Producer: Tina Braham

Production Coordinator: Diana Angelius

Animators: Bonnie Taylor Forsyth, Richard Chhoa, Victoria Dinh, Tessa Eden, Duncan MacLaren

Sound Design & Mix: JM Finch @ Fonic

Music: Alright Alright Alright by Mungo Jerry

Voice Actors: Charlie Hayes, Jonathan Rhodes, Nigel Pilkington