Yes, we know. The winter’s already gone. However, that won’t stop us from enjoying some fine Game of Thrones marketing, will it? Luckily, with our weekly #ThrowBrandThrusday column, there’s always time for more branded gems, ads, and interactive installations that the insanely popular TV series has brought from the fictional lands of Westeros to the real realms of the Earth. To Spain, to be precise.

And as the winter’s not coming anymore and the summer is in full bloom, who wouldn’t want to cool themselves down with some fine Magnum ice cream. If you’re in Spain you’re probably going to need a lot of it, most likely a whole pint of the delicious cold, sweet remedy. So, we’ve got ourselves Game of Thrones, ice cream, and now we only need something to eat it with. In ‘spoonfuls’!

Brace yourselves! Games of Spoons are here through the crafty hands of LOLA MullenLowe, a creative and strategically driven advertising agency “with a Latin spirit and global reach”. LOLA worked together with Magnum España and HBO Spain to promote new Magnum pints and arguably the best series of our times with an outdoor campaign which features four meticulously handcrafted spoons representing the four main houses of the George R. R. Martin’s brutal realm. Is there a better weapon to attack a tasty tub of Magnum other than a GoT-themed spoon? We don’t think so…

These uniquely crafted pieces of cutlery are based on the most iconic houses of the series: Stark, Lannister, Targaryen, and Greyjoy. Understandably, the spoons came nicely together after the team closely studied every costume, shield, pin, sword, and castle from HBO’s popular series.

It’s safe to say that LOLA MullenLowe—which was named Europe’s best agency by WARC in the 2019 “Best of the Best” report by WARC—managed to create the most authentic flatware Westeros has ever seen. As the agency pointed out, sworn GoT fans could easily say that these spoons “could have been made by Gendry Baratheon himself…” Well, if only Gendry made spoons.

The campaign didn’t end with putting out the impeccably detailed Game of Thrones spoons: A beautiful outdoor and POS campaign displayed the spoons throughout Spain and afterward fans could admire the full a set of spoons at an upscale shopping centre in Madrid, Moda Shopping, through May 2019.

Game of Spoons – Madrid, Spain | Click to enlarge
Game of Spoons – Madrid, Spain | Click to enlarge

Just like the burial grounds of all deceased characters on the show, which is also one of our favourite GoT campaigns, the spoons were made for Game of Thrones’ final season—with the intricate designs based on House Stark, Lannister, Targaryen, and Greyjoy. This time, the campaigns was a lot less tale and a lot tastier!

Game of Spoons | Click to enlarge

Ok. That’s enough with the facts. Let’s just admire the meticulous process of making the spoons below:

Credits:

Advertising Agency: LOLA Mullenlowe, Madrid, Spain
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Tomás Ostiglia
Creative Director: Saulo Rocha, André Toledo
Head of Art: Fabio Brigido
Head of Social: Fred Bosch
Copywriter: Jaime Ludena
Art Director: Camilo Jiménez
Global Brand Director: Tom Elliston
Account Manager: Oscar Fernández-Baca
Producer: Felipe Calvino, Diego Baltazar

Media Agency: Mindshare
Global Brand Director: Ben Curtis

Brand Manager Unilever Spain: Vanesa Liebana Fernández

HBO Partnership Manager Spain: Alejandra Hurtado Calderón