agile content conf

agile content conf

  • -
  • London, UK

When stakeholders push back on your content recommendations, you don’t need to cringe. When they share opinions and anecdotes, insist on using jargon, or appear to ignore the data, resist the temptation to argue your case. Objections are opportunities: they show that stakeholders care about content and want to be involved in making it effective. All it takes to move from conflict to productive dialogue is to change how you hear feedback. What if your stakeholders aren’t trying to undermine you, but instead want to work with you to find content solutions that meet user needs?

In this 1-day course, Jonathan Kahn will show you how to reframe objections as opportunities to collaborate with your stakeholders. Learn how to:

  • Use contextual research techniques to discover user needs with your stakeholders
  • Use pair writing to create content that meets the needs you discovered
  • Integrate your stakeholders’ perspectives by agreeing shared content principles and creating content that satisfies them

“The agenda was set up to meet my concerns over stakeholder relationships and how to create convincing content. I have already raved to my colleagues and hopefully, some of them can attend next year.”
Alison Jacobs, Tesco

“A well-paced, interactive and informative day. I now have simple tools and techniques I can use to collaborate with stakeholders which I believe will genuinely help.”
Janey Crichton, NHS Health Scotland

“Very relevant for a multiple stakeholder large organisation.”
Simon Peters, Transport for London