close-modal
B2SMB Institute Global Conference

B2SMB Institute Global Conference

Business.com’s B2SMB Institute Global Conference brings together those who meet the B2SMB market every day and win. Network with your colleagues and get the latest market research, insights, and methods to find, connect, and sell to millions of SMBs today.

The B2SMB Summit is designed to maximize value in a fast-paced day-and-a-half format, with networking opportunities throughout.

Focused on issues, opportunities, and solutions, all of the event’s sessions aim to help you better reach, engage, sell, and keep more Small Business Customers. With time set aside for networking, and space set aside for demonstrations, you’ll hear not only from experts but from 3 different Small Business Owner panels.

Topics to be covered at the three-day summit:

New Ways to Engage SMBs

From new Small Business purchase behaviors to new media options that reach the time-starved Small Business prospect, the summit keynotes and panels of Experts will break down what works, what doesn’t and what’s next, including:

  • The “right” SMB media channels
  • Strategic use of social media & reviews
  • Targeting SMBs via direct marketing
  • Using Predictive Marketing tools
  • Telemarketing vs. Premise sales

New Ways to Close SMBs

SMB customer costs-per-acquisition are edging ever higher. But new ways to efficiently and effectively qualify and close the sale are emerging. Learn “best practices” from today’s most successful B2SMB Sellers.

  • Organizing your sales team(s)
  • Vertically inform your segments
  • Full Serve vs. Self Serve
  • Leveraging social media comments
  • Integrating with existing platforms

New Ways to Keep SMBs

Churn rates are approaching 75% per year. How do you keep Small Business customers? Learn the latest CRM techniques, tools and more, all specifically aimed at retaining and growing your Small Business customer base.

  • Build the best customer dashboards
  • Shape an SMB’s marketing budget
  • Use SMB data to understand intents
  • Focus on Value Adds
  • Getting past the 6-month churn

Check out some of the brands and speakers attending B2SMB Summit:

Click to enlarge