D&AD Festival is a three-day creative spectacular event celebrating the world’s best design and advertising, hosted in the heart of London’s east end.
Creativity is present in every detail of our lives. Be it the products we buy or the environments that shape us. Creativity is the difference between conflict and working together; old thinking and new stories; pause and progress.
Imagine a world of creative excellence. Where diverse voices and emerging talent act as a catalyst for change. Where business isn’t done at the expense of the common good. Where technology enhances our lives and our environment. Imagine a world that’s going to last.
This year, D&AD Festival invites you to imagine everything. The event will create an open environment where everybody can join the conversation. Come to be inspired, to learn, to share: to see the best work in the world and to hear from the brightest minds, from the most exciting new talent to the industry’s leading lights.
The event is powered by D&AD, a community of creative thinkers by celebrating and stimulating the finest in design and advertising. As a non-profit advertising association, all D&AD’s surpluses go straight into programs such as New Blood, inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer more sustainable future.
This year’s Festival program and experiences will be curated around five Conversations:
- Imagine joining forces
Global warming, social injustice, migration, political extremism. These pressing issues can divide and destroy us. The festival will explore how creativity can produce solutions, create consensus, and forge a united path forward.
- Imagine unleashing talent
Too often, our society inhibits talent. From an early age, we cram a wealth of skills and interests into rigid boxes, weeding out diversity and stifling potential. Creating homogenized thinking and bland work. D&AD will look at how creatives must unite to breach those barriers and create opportunities for talent to be discovered and to flourish—no matter where it comes from.
- Imagine reinventing commerce
Economic recession, instability, the need to build sustainable models. If modern businesses are to survive, creativity is vital. It cuts across all economic and corporate issues and is at the heart of transformative decision-making. From the power of a rebrand, to design-led product and service development, to reimagined supply chains—it will be determined where creativity will take the business of the future.
- Imagine progressing humanity
The speed and impact of technological advances have created distrust and fear—of psychological manipulation, job erosion, and ethical grey areas. But technology has the potential to enhance the human experience, instead of threatening or usurping it. It should make our lives more manageable, more exciting, more secure. D&AD will explore how technology at its best can elevate human endeavor.
- Imagine brilliance
In everyday life, it’s hard to put your head above the parapet. But creativity doesn’t come from sitting at your desk all day—it comes from interaction and stimulation. At the festival, you will have access to excellence that inspires. Campaigns, ideas, projects, and people that distinguish themselves, challenge you and change the rules of the game.
*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.