Incite Marketing Summit West brings you in-depth insights on the critical issues you’ll face in the year ahead. Based on months of research with marketing executives from huge companies, the conference’s agenda will give you proven insight on topics like:
Segmentation: Understand your existing data better and identify the segments with the most value to your business moving forward
Reliability and Fraud: Following Facebook’s metrics mea culpa, how can you ensure the numbers you’re gathering have a basis in fact and are viable tools for better customer insight?
Visual and Video: More effective storytelling; easier to consume messaging; and richer customer experiences – how to deliver a visual content marketing strategy that scales
Artificial Intelligence: Leverage AI, deep learning, and even chatbots to deliver deeper customer understanding, scale a personalized customer experience, and guide customer behavior
Measurement: Understand content’s role in your customer journey and measure the impact on awareness, profit, and ROI metrics
Internal Communications: How to translate advanced attribution models, hypothesis testing and big data analytics into actionable insights to change behavior and foster innovation
Seamless and Consistent: Coordinate messaging across channels, and deliver a joined-up experience across all customer touch points for a competitive advantage
Join marketing leaders from the biggest brands in the USA:
Here come some interesting features of the conference of 2018:
97% of Incite Summit attendees recommend the conference to their peers
Over 3,000 marketers have attended Incite events since Incite Group began its journey in 2010
Previous attendees at Incite events include General Mills, Aflac, Citi, Red Bull, Verizon, Facebook, Google, Pfizer, WalMart, Whole Foods, United Health, Bacardi, 3M, Comcast, DHL, and many more.
Join a cross-industry selection of experts and over 350 marketing leaders as it’s discussed:
The Future of Marketing – CMOs share their plans for keeping brand relevancy in an ever-changing world, finding brand purpose, reinventing a legacy and creating a culture of innovation.
Understanding and Personalizing Customer Journeys – Fully understand your customer and their journey to unlock data-driven personalized experiences at moments that matter.
Emotive Creative and Engaging Storytelling – Cut through the noise with impactful interactions that inspire. Tell stories that engage on an emotional level but are grounded in a brand.
Impactful Influencer Marketing and Innovative Social Content – Amplify your reach! Create and distribute a large amount of content with less effort and lower overheads. The formula for social success: collaborate with the right influencer’s, empower employees, leverage live streaming and engage with ephemeral.
“Highly worthwhile – an excellent way to gain actionable insight”
Amy Sherwood, Vice-President, Public Relations, Yum! Brands
“The best conference I attended all year”
Carrie Estrada, Marketing Manager, Apperson