Whether you are an analyst or one who relies on analytics to excel in marketing, MEE is here to help YOU evolve as a professional.
Peers and experts clarify how digital analytics, customer insight, and artificial intelligence are at work in marketing. Stay ahead of the curve by learning a new generation of marketing tools, techniques and strategies, and by networking with the people making it happen – and can show you how.
Founded on the premise of mutual respect and support, the Marketing Analytics Summit started in 2002, back when the Internet and web analytics were new. Marketing has changed since the days of Mix Modeling and Market Research. The digital world gave new, dynamic data sets, and new tools to measure and optimize marketing efforts. Now, as MEE enters the world of Machine Learning, the spirit of mutual assistance and encouragement remains the core principle of this event.
Come to learn. Come to help. Come to stay ahead of the pack. This vendor-neutral environment is focused on the latest techniques, technologies, and trends, clarifying how digital analytics, customer insight, and machine learning are at work in marketing. Join the community predicated on helping one another succeed.
The summit features:
Lessons from Experts
Lasting Professional Relationships
A handful of exhilarating keynotes
An exhibit hall full of tools and services
A series of breakouts where business strategy meets data
A mix of workshops of deep-dives by experts
Previous attendees included:
Shradha Cripe, Sr. Product Manager, Intuit;
Krista Seiden, Analytics Advocate, Google;
Sara Beck, Senior Data Scientist;
and many more...