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AMPlify

Learn how to launch, grow, and manage a powerful employee advocacy program that aligns your employees’ digital activities with your company’s digital marketing campaigns.

Whether you are just starting an employee advocacy program or have run your program for a while, this intensive workshop will allow you to step out of the day-to-day and get clear on what you need to do to take your program to the next level.

Join marketers, human resource professionals, and communicators for training, support, and best practices from those driving success with employee advocacy. This training course will give you the hands-on strategies, knowledge, and know-how to AMPlify your digital marketing efforts through employee advocacy.

AMPlify Virtual is a marketing event addressing the unique challenges associated with running an employee advocacy program. In this training, you’ll learn how leading marketing practitioners excel at both content and digital marketing by leveraging their employees and stakeholders in their social media efforts.

AMPlify Virtual is your chance to learn from, and network with, top digital marketing professionals, and connect with peers. It will focus on smaller group sizes and allow for more strategic discussions on how to better support your business needs.

Topics covered in this course include:

  • Employee Advocacy Goals / Program Performance Discussions
  • Program Member Management
  • Aligning Employee Advocacy to Your Organization’s Objectives
  • Employee Advocacy Content Strategy and Management
  • Reporting and Analytics Management
  • The Future of Social Media and Employee Advocacy
  • Open Q&A and Hands-On Workshops

This training is open to attendees who are managing, or are interested in an employee advocacy program, regardless of the platform you are using.

The course will run for 4 weeks, one hour each week, starting on May 5. All training will be conducted virtually, on Zoom, between 11 am and noon EST.

*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.