D&AD Awards

D&AD Awards

D&AD Awards are the most prestigious benchmark for creative excellence in design and advertising. D&AD is an education charity that promotes excellence in design and advertising. Each year, the D&AD Awards gather the world’s best creative work from across the commercial design, advertising, production, and craft disciplines to be judged by more than 400 global creative leaders, practitioners, and innovators.

D&AD’s categories span the full spectrum of disciplines from graphic design to product design, book design, and magazine and newspaper design; art direction to writing, editing, illustration, photography, typography, and animation; creative coding to UX, e-commerce, and gaming; PR and media to Impact, and much more. D&AD also has special categories for creative side projects that are ready to start-up or scale-up.

As a not-for-profit, D&AD invests all surpluses from the Awards into education programs that help new talent prosper and pave the way into the creative industries for more diverse talent. The winning work forms valuable learning resources for students and emerging talent around the world who are looking to make their first steps into a creative career.

Why enter D&AD Awards?

D&AD Awards exists to identify the world’s best creative work of the year, to elevate it above its context onto the global stage to inspire the international creative community to learn, grow, and set new benchmarks for creative excellence.

If your work is shortlisted by the judges, it will appear in the D&AD Annual, an honor of distinction and a platform for exposure to over 75,000 creative people globally.

Winning a D&AD Pencil will earn your work exposure to millions of people in the creative industries around the world through international press coverage, exhibitions, promotion on the D&AD website, social platforms and newsletters, and the opportunity to be featured in articles and films on the topic of creative excellence within the D&AD Annual.

Entering your work actively supports D&AD’s mission as an education charity by funding learning programs that bridge the gap between education and industry. D&AD will also plant a tree in recognition of your award, in partnership with D&AD Future Impact winner theOtherDada.

The D&AD Awards Ceremony will be held over two nights on 25 and 26 May 2022. As many international travel restrictions will still be in place, D&AD is continuing to live broadcast the show. However, this year, it will be hosting watch parties in a number of locations. Make sure you’re subscribed to awards news for updates.

*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.


400+ global creative leaders, practitioners, and innovators

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