EVENT LINKS
Now that people know the scale is overhyped and the assumption that users do not want to pay for content is disproven, strengthening user engagement is the goal. Having a more direct relationship with audiences has not only become the key to monetization, but also a way to diversify products.
Attendees of the Digiday Publishing Summit Europe will have the chance to learn from industry leaders through smart, honest discussion and develop meaningful connections with senior executives. Join the Digiday Publishing Summit Europe to hear how publishers are focusing on audience engagement as a starting point for growth.
With an unparalleled understanding of their audiences through an abundance of data, publishers are becoming more sophisticated in how they incorporate audience insights into their product offerings – commercial and editorial. From building products around audiences, fine-tuning existing products and changing the way they work with advertisers, publishers are working towards a kind of flexibility that allows them to adapt to what they know about the audiences.
In a battle against content overload, a world dominated by the Duopoly and persistent data privacy evolution, Digiday’s Publishing Summit Europe will look at how media owners across Europe are building for audiences, sifting through data and incorporating insights.
Why attend the summit?
Last year’s attendees include:
ATTENDEES
Anna Arvidsson, Head, Bonnier News Brand Studio, Bonnier News;
Jessica Bulthe, Data Scientist Digital Advertising, Mediahuis;
Dominic Carter, Group Chief Commercial Officer, News UK; and many others...