Marketing is a relatively new discipline in the history of science. Although its scope covers one of the most dominant parts of our practical life and all of us are deeply involved, from an academic perspective, after more than half a century, marketing is still struggling to achieve a reputation that a matured discipline has.
What is the message of this for the future? How will the discipline evolve? What will change as it is getting mature? EMAC 2022 will aim to explore future scenarios and their effects.
The event is organized by Corvinus University of Budapest in Hungary, Budapest. The European Marketing Academy (EMAC), established in 1975, is a professional society for people involved with or interested in marketing theory and research.
The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. At present, the EMAC has over 1,000 members from more than 57 different countries on all five continents.
Hosted by major universities or scientific institutes all over Europe, the Annual Conference provides a yearly forum for the presentation and discussion of research projects in various stages of development.
*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.