The mission of the World Social Marketing Conference event series is to act as a vehicle to help build a global movement dedicated to capturing, spreading, and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels.
What is Social Marketing?
Social Marketing is a set of evidence and experience-based concepts techniques and principles that provide a systematic approach to understanding behavior and developing social interventions that work. It is a fusion of science, experience, and practical “know-how.”
What happens at the conference?
New ideas and evidence will be presented at the conference by thought leaders, practitioners, students, and those with a passion for making positive behavior change happen in their community, country, or region through the application of impactful and insightful communication strategies.
*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.
The event brings together practitioners, academics, policymakers, researchers, and industry experts to explore and enrich Social Marketing practice around Europe.