Innovation Day

Innovation Day

A year ago, a digital world was created with the “House of Rethinkers;” this year, for the first time, Innovation Day connects the virtual with the physical event world in a no less innovative way. The Innovation Day brings together executive board members, managing directors, brand managers, and international top speakers from the worlds of business, media, and politics. Along with highly relevant content, formats designed exclusively for decision-makers offer guests the opportunity to enter into a dialogue and share their personal experiences at the very highest level.

The leading theme “A HUMAN-DRIVEN FUTURE. How the human being has a formative influence on the digital tomorrow” focuses on humans and their needs. In the evening, the “CMO of the Year” award will be presented for the eighth time.

COVID-19 has once again rapidly accelerated the digitalization and development of technology. At the same time, the pandemic has shown that the human factor is gaining importance and visibility. What is left is the recognition that the human being, despite technological progress, will always remain an essential and irreplaceable driver of innovation and advancement.

Consequently, this year’s 17th Innovation Day, which is hosted by the Serviceplan Group together with its partners REPUBLIC, Ad Alliance, and Salesforce, shifts the focus to human beings and their needs. The program addresses questions such as: What drives human beings? Which megatrends currently influence society and the economy? How are they useful for brands? And how will the human being have a formative influence on the digital tomorrow? The on-site program will be led by journalist and moderator Wolfram Kons.

The Innovation Day on 29 September brings board members, managing directors, brand managers, and top consultants into conversation with one another — this year for the first time conceived as a hybrid event. In the process, the organizers will connect the event experiences of the on-site guests and the guests, who are taking part virtually via a live stream, in a creative way and will create wide-ranging interaction opportunities. Planned formats include a home office corner in the House of Communication to make one “feel at home” in an on-site event, the opportunity to express one’s views digitally directly on stage, and a series of networking opportunities across both worlds.

CMO award night

The “CMO of the Year” award will be presented for the eight time on the evening of the Innovation Day. True to the motto, “by CMOs for CMOs,” the “CMO of the Year” council, consisting of 80 marketing experts from renowned German companies, will nominate potential candidates for the “CMO of the Year.” The assessment criteria are person, success, innovation, customer centricity as well as purpose & sustainability. An expert committee of specialist media partner Horizont will produce a top 10 from the nominated persons. The winner will finally be determined by the 20-strong “CMO of the Year Jury” in a sitting lasting several hours and will receive the coveted trophy among a limited group of people at the CMO Award Night on 29 September 2021.

*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.


Speakers include:
Tim Leberecht, Consultant and Author;
Ana-Cristina Grohnert, Chair of the employer initiative "Charta der Vielfalt;"
Emilia Roig, Founder and Director of the Center for Intersectional Justice & Author; and many others...