The next LIONS Live programme will deliver practical insight to impact careers and drive creative and business excellence. The next edition of LIONS Live will take place 19-23 October. Tune in for five days of practical insight and an insider’s view of creative excellence as Grand Prix and Gold Lion-winning teams share honest accounts of how their work came to light (or perhaps nearly didn’t).
Cannes Lions has announced that the second edition of LIONS Live will deliver a highly practical programme, designed to help impact careers, transform business, and drive progress through creativity.
Charlotte Williams, VP Content, Cannes Lions said that October’s programme was being curated to “inspire, equip and empower people”. She added, “For our second edition of LIONS Live, we are inviting leading practitioners and brands to share rich insights and honest accounts of how the world’s best creative work came to light. Our community always feeds back to us that they want to hear more “behind the scenes” case studies on award-winning creative work so in October we’ll be serving these up in the most practical way possible.”
With a specific daily focus, the programme will support the industry with a pragmatic week of incisive learning and doing, along with practical, constructive advice. This will include an insider’s view into exceptional creativity from Grand Prix and Gold Lion-winning teams as they share the ‘how’ and ‘why’ behind some of the most creative work in the world. Case studies confirmed include: BBDO’s “You’re not you when you’re hungry”, RBK Communication/Doconomy’s “DO Black – The carbon limit credit card”; VMLY&R Poland’s “The Last Ever Issue”; and McCann Tel Aviv & IKEA’s “ThisAbles”.
Daily areas of focus will include: Culture & Leadership; Creative Effectiveness; and Capabilities and Processes; as well as two days of “Behind the Scenes” Case Studies. Global legends will wrap-up each day with practical takeaways on how they would apply what they’ve learned.
Simon Cook, Managing Director, Cannes Lions, continued: “LIONS Live was born out of our desire to support our global community during challenging times and we were overwhelmed by the response in June, with around 70,000 individuals registered from 145 countries. Looking ahead, our community has told us they would like to learn more about how they can use creativity to create an immediate impact across businesses and careers. In October we will provide access to some of the most awarded individuals in the world and arm our audience with the tools they need to drive progress through creativity in the here and now.”