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MWC Barcelona

MWC Barcelona

On 28 June – 01 July 2021, MWC Barcelona (formerly Mobile World Congress) will still be the place where the industry gathers to create a connected impact for a thriving society. But now, it’s also the place where you can connect with industry decision-makers attending in-person and logged on online too.

Discover all themes for 2021

What does the future of technology hold for your business? How can connectivity positively impact our lives? The theme for MWC Barcelona is Connected Impact, showcasing how the latest technology can shape how we do business and transform our planet. Read on to find out more about the future… today.

Connectivity — As COVID-19 pushes network resilience to its limit, its value to society has never been greater. 2020 was to be the year of 5G but faced with social and financial uncertainty, the spotlight has also fallen on legacy technologies to deliver life’s ‘new normal.’

Connected Industry — Through faster speeds and stronger connections, 5G has become a catalyst for next-generation IoT services. Enabling networks to extend securely to remote locations means technology is solving pain points for many industries such as FinTech, Manufacturing, and Health, among others.

AI — Artificial intelligence delivers value not only for network capacity planning but to nearly every other aspect of business and industry. A recent report by Accenture showed that 84% of C-suite executives believe they must leverage AI to achieve their growth objectives, with three out of four C-suite executives believing that if they don’t scale AI in the next five years, they risk going out of business entirely.

Startup Innovation — In times of uncertainty, it’s innovation that safeguards a company for future success. Join MWC at 4YFN, the startup business platform of MWC Barcelona where industry leaders, founders, funders, and experts share their vision and latest developments in cutting-edge technology.

Future Society — As the COVID-19 pandemic put society on an unexpected pause, the importance of strong, ethical and fact-based leadership became more apparent than ever. Technology and connectivity played a crucial role in bridging the gap between those leading and their stakeholders, whether at an enterprise or national level. With some lessons learned, what role will tech play in the post-lockdown world? Can we get rid of some “bad” habits as a society and make this an opportunity to drive positive and socially effective policies alongside technology for all?

Creative Technology — Technology plays a key role not only in the consumption and distribution of creative arts but increasingly, in its creation as well. During COVID-19, streaming platforms quickly flooded the market to deliver content to you. New streaming services have all been launched over the last 12 months. But is this fragmentation in your customer’s best interest?

Customer Experience — The customer journey needs to be simple, tailored, and engaging. The digital battleground, open to all brands and products, can become a muddled space from which it is difficult to stand out. Customer insights are key to creating a message, campaigns, and promotions in accordance with the target buyer.

*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.

ATTENDEES

MWC Barcelona saw over 109,000 attendees including 8,000 CEOs and 2,400 exhibitors in 2019