Only senior-level Programmatic Marketing and Media Executives at Europe’s top Advertisers are profiled on interests and invited to attend Programmatic Pioneers Connect – enabling you to have a productive learning and networking experience.
The mix of high-level strategic case studies and interactive discussions focused on your biggest programmatic advertising priorities means you can benchmark your latest strategies with your peers and stay ahead of the curve. Plus, meet with handpicked solution providers to efficiently determine who is best placed to support your current programmatic advertising priorities.
Benchmark your strategies for:
- Preparing your programmatic strategy for the implications of e-privacy, cookie-less browsers, and regulatory challenges
- Implementing an in-house programmatic model that matches your internal capabilities and achieves the optimum results
- Leveraging AI and ML to detect fraudulent non-human traffic and determine the best channels to drive performance
- Evaluating the best performing brand safety capabilities that protect your brand positioning across all your ad campaigns
- Creating a winning data strategy in a cookie-less world that enables effective personalized messaging
- Embracing the latest advertising platforms to provide targeted omnichannel viewing experiences across audio and video channels
How it works:
- Be part of a high-level invitation-only forum: Gain exclusive access to senior-level Programmatic Marketing and Media Executives at Europe’s top advertisers to learn from and network with.
- Join small-group peer-to-peer interactive sessions: Benchmark with your peers to learn about the programmatic strategies that are achieving the best results in the fast-evolving advertising landscape post-pandemic.
- Connect with handpicked solution providers 1-1 before and during the event: Time efficiently meets relevant leading and innovative solution providers who can help you address your biggest programmatic advertising challenges.
- Secure video-conferencing under Chatham House Rules: Discuss your biggest programmatic advertising priorities openly with your industry peers in an exclusive private forum.
“Remains one of the leading programmatic marketing conferences in Europe – leads to increased knowledge sharing and innovation that ultimately benefits our brand strategy.”
Matthias Haurand, Global Media Director, Global Brand, Innovation and Sustainability, Essity
*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.
Sam Crossman, Chief Digital Officer, UK, L'Oreal;
Emilie de Jongh, Digital Marketing Leader, Europe, Volkswagen AG;
Irina Panescu, Head of Total Connections Planning & Media, Pepsico; and many others...