Digital publishing is poised for its next revolution…in consumption, technology, and revenue. Time spent with non-linear video is dominating user attention and advertiser dollars. Web 3.0 will allow for tokenized, individual digital relationships with audiences. And the revenue opportunities for everything from NFTs to metaverse experiences to e-commerce, challenge all media companies to get out of their comfort zones in selling mere impressions and subs.
Let’s lean forward. At MediaPost’s annual Publishing Insider Summit, media executives will be challenged to share their strategies and practical planning for change. What will the sustainable media revenue portfolio of 2024 look like? How will streaming media fit in? How do companies maintain their advertising base while investing in Web 3.0?
What attendees will explore:
- The diversified business plans of 2024
- Streaming success for media brands
- The new opportunities in e-commerce
- NFTs and Web 3.0 for publishers
- Post-cookie strategies for leveraging first-party data
- The new face of content studios
Every aspect of the media business has become a moving target. Senior media business executives gather at the MediaPost Publishing Insider summit together to share their plans for getting ahead of the curve.
*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.
Kodi Foster, The Washington Post, VP of Commercial;
Mike Richter, Trusted Media Brands, Inc., Vice President, Global Revenue Operations, CTV & Digital;
Steve Smith, MediaPost, VP, Editorial Director, Events; and many others...