Content is a product and audiences are customers. Publishers finally are responding to the crisis in the media business by thinking and acting more like consumer product manufacturers. Content is still king, to be sure. But media brands are adopting the techniques of customer-first marketing – a new emphasis on audience analysis, on product development, on revenue-per-user, lifetime value, and even customer service.
Publishing Insider Summit interrogates how media are becoming the new CPGs and hopes to build more sustainable business models from this shift in sensibility. From offering new apps and services to cultivating innovative video and ad content to exploring events and emerging audio channels, the event drills into how publishers are analyzing their own audiences differently now, locating unmet needs, and building product and business models around the digital-savvy customer.
The customer, not just content, is now key to media’s future.
The speakers will explore:
- The new role of product development in media organizations
- How e-commerce drives both new revenue and audience insight
- Servicing a subscriber base
- Where is video “pivoting” now?
- Branded content studio models that work
- The new shape of ad yield
- Connecting with audiences live
“The Publishing Insider Summit was a great three days of learning and networking. Everything was first class.”
Marcus Witte, Vice President, Integrated Media, Source Media
“I am really impressed with the level of talent that you obtain for speakers and panelists for this event. This was my second Summit, and I have now partnered with several vendors that I have met at MediaPost’s Publishing Insider Summit.”
Eric Myers, VP, Advertising Sales, The Atlanta Journal-Constitution
Previous attendees include:
Bill Allman, Smithsonian Enterprises, Chief Digital Officer;
Kibi Anderson, Bloomberg Media, Head of Digital Strategy and Business;
William Condon, ESPN, Senior Director Platform Ad Sales Strategy; and many others...