Search Marketing Expo Advanced

Search Marketing Expo Advanced

The Google Page Experience update. Core Web Vitals. Quality Score. These are some of the critical issues that could make or break your search campaigns in 2021. Explore these elite search marketing topics — and the actionable tactics you need to succeed — at SMX Advanced, online June 15-16.

For the first time, the Search Engine Land experts are programming and delivering SMX Advanced as a 100% virtual event. You’ll access the expert-led sessions, training, keynotes, and community networking that make SMX Advanced an epic experience — all for a fraction of the cost and streamed directly to your computer.

Drive more awareness, traffic, conversions, and profits with sophisticated, brand-safe paid and organic search marketing tactics that give you an edge over the competition and drive real results.

This year’s program will feature two full-day SEO and PPC tracks devoted to cutting-edge topics and trends, including SEO automation, structured data, and javascript SEO, content orchestration, machine learning, and PPC, ad optimization and bidding, testing, intent matching, commerce, and attribution, and more.

A brand-new two-day track will dive deep into the latest in user experience:

  • With the Google Page Experience update top-of-mind for many marketers, day one programming will explore Core Web Vitals, SERP changes tied to the update, and some of the first deep looks into data on how Google’s update affected rankings and performance.
  • Then, on day two, you’ll shift that lens to focus on PPC and user experience with sessions that will explore ad types, landing page mishaps to avoid, advanced retargeting, Quality Score improvement, and beyond.

The Solutions track, an SMX staple, will deliver two days of data-rich case studies and presentations from market-defining solution providers.

In addition to advanced, actionable sessions, SMX Advanced will include live, interactive opportunities to learn and connect, including expert-led clinics, industry meetups, and hands-on workshops on topics like SEO for Developers, Technical SEO, Advanced Google Ads, and more.

Fluent in search engine marketing? SMX Advanced is where you’ll engage with others who speak your native language.

Brands That Attend SMX

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“SMX Advanced is what a marketing conference should strive to be. Full of sessions that are led by leaders in the search marketing industry providing attendees with valuable and actionable takeaways. Then add the networking opportunities with peers, the speakers, and after-hour events, make SMX Advanced a can’t miss conference.”

Timothy Carter, Nimlok Displays

“…it is by far the most actionable search conference I’ve ever been to. I love that speakers assume we already know a lot about SEO (because we do) and the presentations are therefore more specific with more information that we can act on.”

Sharon Mathias, HomeAdvisor

*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.


Previous attendees included:
Jerry Dischler, Vice President, Product Management, AdWords, Google;
Michael Akkerman, Pinterest;
Laura Ann Mitchell, Intel.
Purna Virji, Microsoft
Andy Taylor, Merkle