Technology for Marketing connects over 9500 marketers and decision-makers with providers of the newest marketing technologies. Along with its inspirational conference program, TFM offers exhibitors two days of networking and lead generation.
Technology for Marketing 2018 partnered with CloserStill Media and was co-located alongside its most recent acquisition, ad:tech! Already co-located with eCommerce Expo, ad:tech is the perfect compliment to TFM, and is now part of a destination that mirrors the convergence of eCommerce, advertising technology, and marketing technology. That means 100 marketing specialists in a programme of over 250 expert speakers across 11 theatres!
As technology continues to transform and evolve at a rapid pace, so does the role and responsibilities of the modern marketer. Driven by data-insights and how to improve and better understand the engagement with the consumer, the lines are becoming blurred and the job spec is being re-written as to what a marketer now needs to be.
Technology continues to evolve the role of the marketer and the line between adtech and martech is now fairly non-existent. Data is now key to everything a marketer does and predicting the consumer likes and their buying habits brings adtech, martech, and e-commerce tech much closer than ever before.
*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.