The World Media Awards have been established to demonstrate the effectiveness of cross-platform, cross-border, content-driven advertising. Organised by the World Media Group, with an independent Jury including international advertisers, agency experts, and editorial specialists, the Awards celebrate bold and creative strategies for engaging with international, influential audiences.
The free-to-enter awards are now in their fifth year and offer the winners the opportunity to be acknowledged as global leaders in international content-led advertising.
The WMAs are unique in not only giving recognition of the category winners’ work through the trophy on the night but also celebrating all winning campaigns in a world-wide advertising campaign valued at more than €650k. The winners’ ad campaign runs across leading international media brands The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, CNBC, The Economist, Forbes, Fortune, National Geographic, The New York Times, Reuters, Time, The Wall Street Journal and The Washington Post, all members of the World Media Group.
Alex Delamain, President of the World Media Group and SVP, Head of Sales & Client Services, EMEA, The Economist said, “As content has become an increasingly important part of the marketing mix, the number of entries and the quality of submissions has risen significantly since the WMAs began five years ago. We’ve extended the entry deadline today to encourage even more participation from all over the world. I look forward to seeing a diverse range of innovative campaigns that represent best-in-class, content-driven marketing.”
Last year’s winning entries included Grand Prix winners, FOX, along with Amgen, Audi, Credit Suisse, Deutsche Bank, Formula 1, Incredible India and Siemens.
Categories: This year there are eight Award categories, along with the Content Leadership & Innovation award. The jury will select the Grand Prix from amongst the category winners, as follows:
- Brand & Media Owner Partnership
- Corporate Influencer
- Financial Services
- Lifestyle, Luxury & Fashion
- Media & Entertainment
- Technology and Telecoms
- Travel & Tourism
*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.
Katie West, Head of Content, Publicis Groupe;
Paul Wilson, Global Head of Strategy, Vizeum;
Kate Ivory, Managing Partner, Strategy OMD EMEA; and many others...