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World Media Awards 2021

World Media Awards 2021

The World Media Awards celebrate the creativity and effectiveness of cross-platform, cross-border, content-driven advertising. The list of winners of the World Media Awards includes many of the world’s leading brands, and winning agencies benefit from the recognition of the Awards by the WARC Media 100 Rankings.

This year includes a new award for Social Good, which recognizes the potential for brands to combine storytelling with corporate action to influence social change around issues such as sustainability, the environment, poverty, and diversity and inclusion.

The WMAs are the only awards to celebrate the collaboration between brands, agencies, and media partners to create powerful international content campaigns, and are free to enter (Awards cost £195 per entry for non-member media owners). In addition to presenting awards to category winners on the night, the WMAs amplify the winning entries in a worldwide advertising campaign valued at more than €650k. The winners’ ad campaign runs across the World Media Group’s leading international media brands comprising The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal, and The Washington Post.

World Media Awards are open for entry as of January 28 and will close on May 20. The winners will be announced at an exclusive live ceremony (or a virtual event, should COVID-19 restrictions necessitate it) on September 9.

This year there are nine Award categories open for general entry, along with the Content Leadership & Innovation award, which invites nominations from WMG members. The jury will select the Grand Prix from amongst the category winners, as follows:

  • Automotive
  • Brand & Media Owner Partnership
  • Corporate Influencer
  • Financial Services
  • Lifestyle & Luxury
  • Media & Entertainment
  • Technology & Telecoms
  • Travel & Tourism
  • Social Good

Hosted by the World Media Group, a strategic alliance of global publishers that promotes award-winning journalism and the role of international media, the WMAs are now in their sixth year. Leading the World Media Group this year are Damian Douglas, Managing Director EMEA at TIME, who takes on the role of President, and Gordana Buccisano, EVP Global Client Transformation, Havas Media Group, the WMG’s Non-Executive Chair. They will be supported by two Vice Presidents, Emma Winchurch-Beale, International Sales Director at The Washington Post, and James Davies, Strategic Account Director, at Thomson Reuters.

“Every year, the WMAs demonstrate the power of international content-driven advertising to tell stories across channels and borders,” said Damian Douglas, President of the World Media Group and Managing Director, EMEA, at TIME. “2020 has given rise to the more socially conscious consumer and we believe brands have a crucial role to play in this new values-led world. We’re delighted to be adding a new category for ‘Social Good’ this year and I look forward to seeing how brands are using content to influence social change.”

*Given the ever-changing status of the Coronavirus pandemic, the schedules of several events are changing. To see their latest updates, please visit each event’s respective website.

ATTENDEES

Judges:
Shula Sinclair, Global Head of Strategy, Spark Foundry;
Michael Lee, Global Senior Manager Media and Advertising, Sonos;
Alexandra Delamain, SVP, Head of Client Sales and Services, The Economist; and many others...