There are some things we want to keep just for ourselves and when someone is aggressively trying to find more secrets about our private lives — and succeeds — a sense of shame embraces us. We imagine ourselves in situations like being naked in front of people we know. Or maybe, we find out that we’ve had food stuck between our teeth, God knows for how long, which might be quite embarrassing for plenty of people. These kind of experiences are really unpleasant since we feel that our private live is being violated.

So, to make sure that these uncomfortable moments won’t occurr again, Oral B, along with creative agency DDB Colombia, started an interesting project in South America back in 2014 named “Awkward Moments” (Momentos Incómodos), and launched an interactive postcard to show how efficient the Oral B dental floss is. Through our weekly #ThrowBrandThursday column, we take at deeper look at a campaign that not only brought in the postcard, but also a video, which perfectly sums up the unpleasant situations we face when someone discovers one of our most intimate secrets.

The real and embarrassing scenes someone may face in life when secrets are revealed, werer captured by DDB in a series of excellent pictures: “Grandma” — which features a granny who enters a room where a couple is having, let’s say, an intimate moment. The second picture named “Paparazzi” shows a photographer going beyond the limits of common sense while taking pictures of a celebrity as he is preparing for the show in the locker room, capturing the moment when he puts his wig on.

“In order to avoid unpleasant moments [from happening] again, we are going to use ORAL B dental floss to eliminate any intruder of our private life and thus prevent our most intimate secrets from being violated. This is why we worked on an interactive postcard to show the effectiveness of ORAL B floss when trying to remove any unwelcomed visitors that could ruin our reputation” is DDB’s message communicated via the short video.

The oral hygiene products brand owned by P&G (Procter & Gamble) also worked on a similar campaign named “Abduction” with the Colombia-based creative agency in 2015 — which succeeds to find unique and different ways to show exquisite ideas.

And here’s the full 2014 Awkward Moments print:

Credits:

Client: Oral B

Agency: DDB Colombia