Ask any teenager or an elderly person “What is love?” and their answers will mostly be similar. Love involves romantic feelings through music, literature, and other media. We all want to recall that feeling of intimacy based on what we find important. Our deepest desires outline the characteristics of love – fervor or passion, perfection, and fulfillment or joy.
People say love is the most powerful thing in this world that can overcome any obstacle. But is that so? Probably, as Cornetto has tried to prove just recently. In partnership with “the most creative agency in Spain”, LOLA Mullenlowe, the Unilever-owned company wants to celebrate its 60th anniversary by showing to the world that love is, indeed, the most powerful thing that’s out there. And to prove their bold statement, the brand didn’t use actors as it did up until now. No, this time, Cornetto hired actual teens to talk about love. The catch? The brand asked them to pretend to be falling in love. And that’s not an easy task!
It’s pretty hard to make two teenagers fall in love. But the brand somehow succeeded in doing so with its “Making of Love” campaign, which seems more like a social experiment rather than an all-planned-out scenario for an ad video. To accomplish its cheeky target, the popular ice-cream brand came up with a match-making plan. It all started with a massive casting project which enticed over 100 teens. Only this time, the brand wasn’t looking for actors. In fact, what Cornetto was looking for were soulmates. Each of the participants was asked a series of questions and, based on their answers, were then matched with a teen who shared the most similar answers. This helped the entire production make love to happen.
“The outcome is a recorded history of how real love is born, beautifully captured from the very first time they see each other and peppered with the most tender moments between them. For teens, finding love can be hard but Cornetto has always been there to help break the ice and make it a lot less awkward,” the Madrid-based agency explains nicely in a press release.
Watch the video below to find out how the love story between two youngsters ends. Let us know if you believe they have fallen in love for real or the entire “deal” is based scripted? Don’t be afraid to share your opinions! We bet that the brand can hardly wait to hear what you think about their love story.