The highly-expected Sony Pictures’ “Spider-Man: Far From Home” has arrived and follows the story of Peter Parker who takes down arising threats in a world that changed forever. Aside from putting the spotlight on the superhero, the film focuses on a new series of Audi models: the Audi A7 and Audi Q. And apart from these classics, there’s a new hero in town, one that can easily gain the “Spider-Mobile” title: the all-electric Audi e-tron GT concept.

As you might have guessed, Audi is the official sponsor of Sony Pictures’ “Spider-Man: Far From Home” within Hollywood. To advertise its state-of-the-art concept vehicle, the car manufacturer has teamed up with the entertainment company and creative agency M/H VCCP to release exclusive digital content that promotes both Audi’s high-end car and also the Hollywood hit.

The digital adventure is titled “Science Fair,” and features no other than the star of the movie, Tom Holland who plays the role of Peter Parker. He gets accompanied by his best friend Jacob Batalon—who portrays the role of Ned—in this short scientific experience. Together, they find themselves amongst some very serious competition at the school science fair.

“Teaming up with Sony Pictures to showcase the latest step in Audi’s evolution—electrification—gives us a unique opportunity to better socialize this important technology with a highly engaged audience,’’ said Loren Angelo, Vice President of Marketing, Audi of America. “Peter Parker represents the continuing high-tech evolution of the Audi storyline within the Marvel Cinematic Universe,” the VP continues.

“Creativity and collaboration are fundamental elements and at the core of this business,” uncovers Jeffrey Godsick, EVP of Brand Strategy and Global Partnerships for Sony Pictures. “Audi has always been a company that has emitted creativity into the business, which is evident by this great piece of content they have created for Spider-Man: Far From Home,” he adds. Audi vehicle placement in “Spider-Man: Far From Home” includes the all-electric Audi e-tron SUV, the Audi A7, and Audi Q8.

When the famous students pass the school’s doorstep, they realize that their project—an electric motor—is quite insignificant comparted to what other brilliant young minds have brought in to the fair. There’s a sustainable active volcano, smoke, and lasers, obviously. Ned is almost ready to give up, but an idea strikes through Peter’s mind. He then calls a secret agent, and he promises him a favor for his kid as Spider-Man if and only if he gives him a helping hand with the Audi e-tron GT. But will they win the competition with such an electric car? Let’s find out!


Client: Audi

Agency: M/H VCCP