The Uber ridesharing recipe has proven to be very successful worldwide. Using modern technologies, Uber attracts both drivers and riders mainly because of its services which are more affordable to the community, compared to those offered by taxi companies. Besides the cashless experience that comes along with the services, Uber is known for the many stories shared by its driver partners: from students to teachers, artists to athletes, their stories are filled with passion.
For Mother’s Day, which took place on March 26th in the UK, Uber decided to bring its community members even closer. To honor motherhood, the ridesharing app — together with The Best Bit advertising agency — decided to offer a more personalized experience to its female customers. Uber took them for an emotional ride in a touching short film titled “The Mother of All Surprises.” Although mothers around the world seek for new opportunities to see their children happy, this experience can be described as moms’ own time of joy.
Mothers are known for their caring nature, and therefore they will always make sure their kids will be looked after properly. Uber gave moms the opportunity to be crazy enough to travel all over the world just to ensure their offspring arrive safely to a certain destination.
Not too long ago, Uber showed its concern about Super Bowl fans when they — together with tortilla chip brand Tostitos — launched the “Party Safe” chips bags that contained a breathalyzer and promoted responsible driving during the football championships.
For the special day, the Uber took care of its community by providing emotional and joyful moments to mothers and children — who were very surprised by what, or rather who, awaited them.
In a context where the youngsters are the riders and mothers take the chauffeurs’ place, Uber managed to catch their beautiful and touching reunion after a long period of being separated by long distance. So, what appeared to be an ordinary trip transformed into a very moving family moment.
Directed by David Campbell, the two-and-a-half-minute-long film captures the different reactions of the children who are either happy, shocked, or confused when they saw their mothers in front of their eyes. Watch the San-Francisco-based company’s amazing surprise ride and let us know how you would react if your mom were in the driver’s seat of your arriving Uber.
Campbell is the Head Tutor and Co-Founder of the School Of Thought. As a former Executive Creative Director at SLG agency UK, the artist managed to develop a high-performance culture and made the Manchester-based agency reach the status of ‘one of the hottest agencies in the North West [of the UK].’
One of his earlier works produced within the agency was the one which fought against The Investigatory Powers Bill, which gives police the free hand to collect and analyze users’ Internet data or private communications. To prove what this law really involves, the agency installed a public, but atypical toilet in Brick Lane to raise awareness that the citizen’s privacy is being threatened in a Big-Brother-like expose.
Credits:
Client: Uber
Advertising Agency: The Best Bit, London, United Kingdom
Creative Director: David Campbell
Director: David Campbell
Art Director: Amy Berriman
Copywriter: Hayley Parle
Executive Producer: Jeremy Ervine
Production: Danielle Wilson, Hope Brownhill
Casting: Danielle Wilson, Hope Brownhill