Norwegian Air proposed to establish a strong bond with its clients with a creative gesture of appreciation, through their airborne campaign titled “Tail Fin Heroes.” Since 2002, when the first 737-300s took to the skies, the airline has dedicated their aircraft’s tails to honor famous and historically distinctive figures that have exceeded their personal limits and inspired others to do the same.

It seems the company wants to prove that its ambitious project is a show that certainly must go on. Through Norwegian Air’s latest tail fin, legendary rock star Freddie Mercury is going to break free up in the skies, just before what would have been his 71st birthday, on September 5th. The commemorative iconic portrait of Queen‘s lead singer will embellish the tail fin of two Norwegian’s airplanes, one of which will be a Boeing 787 Dreamliner and the other a 737-800.

The magical initiative marks not only the singer’s birthday but also the rapid growth of Norwegian in the UK. Since 2003, the company has expanded its services in the country, fulfilling the travel needs of more than 5 million British passengers a year.

Speaking of this initiative, Norwegian’s Chief Commercial Officer, Thomas Ramdahlexplained: “Freddie Mercury inspired generations of music fans around the globe and it is a huge honor to have one of the greatest singers of all time adorns our aircraft.”

The world-famous figure is the fifth British tail fin hero adopted by the airline. So far, Norwegian has announced other renowned portraits displayed on their fin tails, like writer Roald Dahl, pioneering pilot Amy Johnson, aviation maverick Sir Freddie Laker, and famous footballer Booby Moore.

  • Roald Dahl
  • Amy Johnson
  • Sir Freddie Laker
  • Booby Moore

“As Norwegian continues its rapid expansion in the UK, our ‘tail fin heroes’ offer us a perfect chance to pay tribute to some of the greatest Britons of all time,” summed up Ramdahl.

Last year, the menswear manufacturer Strellson celebrated the flamboyant songwriter’s 70th birthday, through a small gift brought to the one person who unquestionably revolutionized rock music. The well-known song “Don’t Stop Me Now,” reinterpreted by British singer MNEK, stood as the perfect melody to support the inspirational message of the fashion brand, which encourages men to be unstoppable.

This year, the artist’s birthday party will be held in Switzerland on September 2nd, at Casino Barriere Montreux, which is also home to the Queen Studio Experience. All the proceeds will go to Mercury Phoenix Trust, a charity organization that fights HIV/AIDS, founded in memory of the iconic singer.

Norwegian’s Freddie Mercury tail fin hero | Click to enlarge

Freddie Mercury’s legacy is carried on by former band members Brian May and Roger Taylor, who have been accompanied by American vocalist Adam Lambert since 2011. Just in time for two shows at the Hollywood Bowl, the collaboration of QUEEN + Adam Lambert announced the launch of “VR The Champions,” the first-ever virtual reality concert experience.

Take a glance at the free trailer below, or immerse yourself in a unique Queen concert and enjoy the magical sounds in your own home, via VRTGO, Universal Music Group’s VR platform.

“When I’m dead, I want to be remembered as a musician of some worth and substance,” said the musician who, thanks to Norwegian’s initiative, is literally a “shooting star leaping through the skies.”



Images: Brian May, Norwegian, Business Traveller