Hyundai Motor Group‘s ‘draw on glass’ concept was selected as a winner at the Hyundai-Kia IDEA festival in 2016. The Sketchbook Window Technology allows passengers to draw on the glass once the system recognizes someone blowing onto a barometric sensor. The feature was inspired by the condensation process that occurs on windows during a cool day. It operates like a normal touchscreen and, as a bonus, all drawings or notes can be saved in the cloud or sent to other devices.
Starting from the idea that our little ones love doodling on a misty car window, the brand teamed up with Innocean Worldwide Korea and, during their brainstorming session, they came up with a creative way to help hearing-impaired children feel the real joy of a normal bus ride to school.
Sadly, the impairment prevents kids from starting a conversation with the others around, so the trip to school becomes the dullest part of their day. In some areas of South Korea, such rides last longer than two hours a day, and that time is usually completely wasted.
The two partners came up with a solution. They equipped the “Chatty School Bus” with the sketchbook gadgets, in order to help kids have fun and learn something new at the same time. The technology encourages them to let their ideas flow through painting and start real-life conversations using written messages.
The power to join forces and help others in need overcome daily life obstacles remains one of the most admirable actions people can take on. Remember the emotional surprise that Samsung had prepared for one hearing-impaired man? If this gesture transformed the man’s morning into one of the most beautiful ones he had ever experienced. Just wait until you see similar joy of these cute kids when they find out they can draw on windows to express their thoughts.
The campaign’s video stars Seokhun, a young boy who has to commute to school for over than two hours every day. He and his other classmates are the protagonists of Hyundai’s emotional story during which their boring journey turns into an amazing one.
The window next to Seokhun digitally steams up and a cartoon turtle, which appears out of nowhere, starts interacting with the boy and encourages him to communicate together through doodling. The dialogue with the animated hero is possible because of a built-in touchscreen, while the internet-connected windows allow the boy to engage in funny conversations with his schoolmates.
And if this wasn’t cool enough, children can send their creative work or other messages to their parents through an app. All the adults need to do is to install it on their smartphones.
The Seoul-based agency created the video according to all traffic regulations and under teachers’ supervision. Also, all kids had their seat belts fastened during the shooting. “We wanted to make their rides fun by giving them means to communicate with each other from their own seat,” says Jung Seung Ho, Research Engineer at Hyundai Motor.
By the look on the students’ face, one can tell that they happily embraced the automaker’s proposal. Hyundai’s creation can function as a suitable education tool for the pupils, so the company decided to donate the technology to Sungshim School, a learning center for hearing impaired kids.