Located on the Croatian coastline, the Nikola project takes shape following the ideas of the architect Nikola Bašić. Placed near Šibenik, a historic town in Croatia, the urban project lies where the river Krka flows into the Adriatic Sea. Although modern, the place combines the culture and history of the Adriatic. An amazing project by definition, but its cornerstone seems to be even more ingenious: A book that reacts to a very natural — let’s say — spell.
Imagined by Bruketa&Žinić&Grey creative agency, the publication is hidden within a box of concrete, which reveals its contents only when sprayed with a magic liqueur. So, take off your wand and use the Aguamenti spell. Oh, wait, not all of our readers are Hogwarts students… OK then, if you are a muggle, use a glass instead of a wand and Adam’s ale instead of the spell. Then, pour the entire content of the recipient over the book.
“The Book of Nikola,” which makes the subject of our weekly #ThrowBrandThursday column, reveals its secrets to investors only when it interacts with water. The brochure that lies within it speaks about the Nikola project and how it is intended to be made to combine local tradition and culture with modern architectural elements.
„The brochure carries the Nikola’s DNA extremely well. It brings seriousness, supports the story behind the project, and is a welcomed emotional dimension in sharp technical and financial discussions. The brochure positively contributes to the negotiations with potential investors. The act of smearing water is a great introduction to the presentation for investors,” said Jérôme Mariéthoz, Executive Director, CHR Eko-projekt.
The overall design reflects the urban project’s real meaning: Nikola intents to offer future residents a modern quality of life but without negatively influencing the natural aspects that surround it.
The binder of these elements is water, a recurring theme in the architect’s creations. The professor is the author of an architectural art object known as the Sea Organ. The “device” is a musical instrument rather than a concrete work, as it plays music when sea waves hit it.
“Nowadays, Nikola Bašić has reincorporated the sea into the future vision of the Nikola project making it a dominating factor in the architectural design adhering to the principle of autochthonous small waterfronts in the Adriatic,” says the agency behind the project.
And this, dear readers, is proof that water is indeed magical, as it heals not only the body but it feeds our minds and quenches our thirst for knowledge too!
Credits:
Client: CHR Eko-projekt
Agency: Bruketa&Žinić&Grey