“When you want something, all the universe conspires in helping you to achieve it,” said Paulo Coelho, a statement that’s reinforced by DocMorris‘ protagonist in its latest campaign. The film, directed by Sune Sorensen and agency Jung von Matt/SAGA, revolves around an elderly man who is motivated to accomplish something. He embarks on a personal mission, getting up very early in the morning to do his workout routine. Is this a late-life-crisis or is he trying to prove something?
So, what’s this really about? The answer to this question varies depending on life itself. The pharmacy is here to help its customers take care of themselves so that they can enjoy the things that really matter in life.
The two-minute-and-forty-second-long video has gone viral, having gathered ten million views on YouTube in less than three weeks since its launch. And once you see it, you will understand why! The ad’s hero, the old man, wakes up in the morning, and he looks like having no motivation at all. He sighs before finally getting out of bed. But his wall adorned with family pictures and the man outside his window carrying a Christmas tree trigger something in him, so he is ready to start a personal development journey.
He goes through different stages of the mind: failure, success, and he doesn’t care about others’ opinion. Yet, each of his sessions starts with his motivation. Speaking about the hero of the ad, the director says: “I was immediately attracted to the lone portrayal of the protagonist as well as the dynamics of viewing him from both inside-out and outside-in. Delving into his development and motivations, the stages of conviction, failure, disbelief, comic relief, recovery, and so on, lends itself with quite a few rewards — not least when working with the actors.”
We started the story with a quote from Coelho and we will end on the same note: “It’s the possibility of having a dream come true that makes life interesting.” Just the thought that there was a possibility to achieve his goal was exactly what the man needed to take action and work towards fulfilling his dream. And so, his mornings didn’t start with a sigh anymore but with a motivation to keep going. His life really became more interesting!
Credits:
Director / Representation
Sune Sorensen: Director
Represented by AgentZoo
Martin Bardrum: MP / Agent
Production Rep: Paris, London, Berlin, Los Angeles.
DOP / Representation
Franz Lustig: DOP
Represented by Cosmic Talents
Marie Berg: MP / Agent
Pauline Perez: Agent
Marine Boisse: Assistant to Marie Berg
Production
Markenfilm Hamburg GmbH
Marc Strass: Head of Production / EP
Tim Freudenthal: Associate Producer
Alan Finlay: 1st AD
Client: DocMorris N.V.
Frank Müller: Chief Marketing Officer
Gil Pfitzmann: Director of Marketing
Hannah Polczyk: Head of Brand & Content
Agency: Jung von Matt/SAGA GmbH
Dörte Spengler-Ahrens: MP
Alex Schmid: Creative Director
Dennis Wendt: Senior Producer
Natalie Martens: Client Service Director
Olasumbo Pinheiro: Copywriter
Ibrahem Ghhareib: Art Director
Tasja Oldach: Senior Project Manager
Viktor Mahé: Junior Project Manager
Public Relations
Ditte Birk: International PR Manager
Casting UK
Hammond Cox Casting Ltd.
Thom Hammond: Casting Director / MP
Michael Cox: Casting Director / MP
Charlotte Lancaster: Casting Assistant
Lydia McKinley: Casting Assistant
Casting Estonia
Agency Icon
Kärt Väinola: Casting Director
Kairit Krass: Casting Manager
Casting Latvia
/laik/a casting agency
Marta Dzene: Casting Director
Service Production / Crew Estonia
Münchhausen Productions OÜ
Niko Mihailsin: Executive Producer / MP
Elen Kallas: MP
Triinu Jalakas: Production Manager
Eliza Berzina: Production Coordinator
Mihkel Riis: Production Assistant
Karolina Veetamm: Production Assistant
Joe Thomas: 2nd AD
Terje Kissa: 3rd AD
Tuuliki Oberschneider: Location Manager
Artur Makku: Location Assistant
Ramon Paukson: Location Assistant
Hendrik Krinal: Location Assistant
Henri Killõ: Driver
Gert Pärni: Driver
Mario Salumäe: Driver
Karel Miil: Driver
Martin Venela: 1st AC
Freddy-Alder Saunanen: 2nd AC
Nicolas Viggiani: DIT
Joe Dunnigan: VTR
Indrek Raag: Key Grip
Martin Tennokene: Grip Assistant
Kristjan Kurm: Sound Recordist
Hisham Sharafeddine: Boom Operator
Henri Savitski: Gaffer
Bertil Alexander Tarbe: Best Boy
Kevin Mardiste: Electrician
Ranno Lauri: Electrician
Bertil Alexander Tarbe: Electrician
Aivo Rannik: Electrician
Rauno Linnamäe: SFX Master
Ronet Tänav: SFX Assistant
Laura Dišlere: Production Designer
Anete Eglīte: Assistant Production Designer
Getter Vahar: Art Director
Helina Risti: Props Assistant
Janette Roopa: Props Assistant
Jaak Sova: Props Assistant
Erti Risto Süvari: Swing Crew
Karl Agapuu: Swing Crew
Rein Kutsar: Swing Crew
Argo Ruus: Swing Crew
Mikk Kivila: Construction Manager
Uku Talmar: Set Builder
Sten Suigusaar: Set Builder
Priit Tiislär: Set Builder
Monika Tulit: Set Builder
Kristina Efert: Foodstylist
Anne-Maria Ylitapio: Stylist
Johanna Oden: Styling Assistant
Kätlin Kikkas: Styling Assistant
Jane Mändsoo: Styling Assistant
Tiina Leesik: Make Up Artist
Britt Ressar: Assistant Make Up Artist
Jennifer Scholz: Assistant Make Up Artist
Erko Lill: Catering
Talents
Carl Welch: SAM
Aurora Laaksonen: MAYA
Evelin Võigemast: IDA
Mihkel Kabel: TIM
Natali Väli: ANKE
Helvin Kaljula: MARK
Artjom Bulgakov: NOA
Luisa Aruste: LISA
Anne Paluver: EMMA
Akarsh Shetty: STROLLER COUPLE (MAN)
Brita Laurfeld: STROLLER COUPLE (WOMAN)
Gerhard Saks: CHRISTMAS GUEST
Merle Viikmäe: CHRISTMAS GUEST
Gustav Sibul: CHRISTMAS GUEST
Holger Themas: CHRISTMAS GUEST
Post-Production
INFECTED GmbH
Editor
André Gelhaar: Editor
Grading House
ARRI Media GmbH
Philipp Orgassa: Colourist
Julia Dobler: Head of Commercial
Mathias Knöfler: Producer Colour
Mathilda Barchmann: Grading Assistant
MUSIC
2WEI Music GmbH
Composed by Nathan Padgett, Simon Heeger, Christian Vorländer, 2WEI
Music supervision by Clarissa Beckert, 2WEI
Storyboard
Tilbert Oelke: Storyboard Artist