For more than 50 years, Marshall has been listening to those that no one would listen to. The rebels. But the brand set out to make their voices heard. Throughout its history, Marshall has been celebrated by some of the world’s greatest musicians such as Jimi Hendrix, Eric Clapton, Slash, Oasis, Muse, Gorillaz, and many others. With humble beginnings, the company got a reputation as the place to be for young rock musicians.
“Listening matters,” says the brand in the “Never Stop Listening” campaign starring the “Godfather of Punk,” Iggy Pop. The American singer and Marshall share a history: The brand has literally been behind Iggy since the beginning and the singer has always embraced the loud spirit of Marshall, which is why the artist is a perfect fit for this campaign.
“Iggy is one of the few artists who has continued throughout the years to be nothing but original, rebellious, and loud — in every sense of the word,” said A.M. Sekora, Creative Director.
So, “tune out the boring” and “get into the car” because you’ll be the passenger who will ride through Iggy’s monologue about the importance of listening. We’ll see that listening “brings us together and makes us feel like we belong. It’s a choice. It’s a freedom,” says Iggy in a one-minute-long video made to promote Marshall’s message. The short film ends with the artist empowering us to find our voice and embrace it by making it heard “because change is loud.”
The campaign aims to explore the importance of listening in all of its forms, underlining how this simple act can help one discover how important their voices and of others can be. “So, listen carefully. Listen to the ones that paved the way, and the ones who are still making their mark. And listen to yourself. Only after you’ve listened can you really know how powerful your own voice can be. We know that together our voices can create massive change. And change is loud.”
The new campaign promotes three products in the Marshall line-up: Monitor II A.N.C, Major IV, and Mode II. The latter is the brand’s first-ever in-ear wireless earbuds, designed to deliver a thunderous audio experience. Plus, rock music fans will probably enjoy the sound provided by the buds, as they are “perfectly tuned to project the rhythm of rock.”
Credits:
Creative Director: A.M. Sekora (@laborhouse)
Director / Photographer: Kevin Castanheira (@kevincastanheira)
Creative: Logan Wilmont
Producer: Harvey Ascott (@harvs31)
Production Company: Dog Eat Dog (@dogeatdogproductions)
Executive Producers from Dog Eat Dog- Mark O’Sullivan & Harvey Ascott
Director of Photography: Todd Martin
Co-Director of Photography: Robin Assemeier
Photographer: Dean Martindale
LEAD CAST & VO
Iggy Pop as himself
Iggy Pop appears courtesy of Thousand Mile Inc
Management: Henry McGroggan @ CEO
Iggy Pop Personal Assistant: Spencer Weisberg
MODEL: Sarah Holt, Prim Patnasiri, Kit Wharton, King Owusu, Dania Macias, Jewaria Gazaele Luu, Malik Lewis, Tom Serner, Elsa Sjokvist, Alfred Lindstrom, Fabien Florence
FEATURED ARTISTS: Asta Stensson, Beri Gerwise, Emmanuel Emenike, Hanan M, Louise Linderoth, Marika Sjoblom, Vera Carlbom, Anders Ldoff, Emma Sjosten, Venus Rami, Adam Thompson, Miriam, Elliott Hughes, Lucy Gill, Thomas Walmsey, Tom Harrison, Chris Wood, Joe Graham, Callum Rogers, Sterling Kelly, Ben Dutton, Stuart Everett, Clint Jolley, Jesse Richardson, Natty Campbell, Gloria Guishard, Ralph Lawson (Snuge), Sunny Price, Basil Otos, Margaret Campbell, Leon Smith, Mark Atkinson, Philip Carson, Christoher Roe, Harry Collins, Wayne Rogerson, Dave Gordon, Joseph Hart, Stephen Mcintosh, Mathew Roe, Paul Batho, Jack Dottie, Jamie Mcintosh, Aba Shariff, Christ Own, Who is Orion, Aminah Ali
CREW
Casting Director: Emma Garrett
Stylist: Tereza Ortiz
Production Manager: Alice Pitt Carter
Production Assistant: Gaby Codardo
Stockholm, Sweden
Production Company: Bell & Light (@bellandlight)
Producer: Rob Andersohn & KP Pearson
Line Producer: Peter Ekman
Production Assistant: Anni Olivemark
Stylist: Sofie Krunegard
Production Designer: Andreas Blom
Make Up Artist: Sara Denman
London, UK
Location Manager: Danny Bedford
Gaffer: ONX
Grip: Dan Essex
1st AD: Tristan Hefele
Steadicam Op: Richard Lewis
Production Designer: Ben Lack & Sam Waters
Hair & Make Up: Gabby Floyd
Manchester / Liverpool, UK
Production Manager: Anna Jones
Production Designer: Stuart Hudson
Location Manager: Gary Looker
1st AD: JP Lebon
2nd AD: Shelley Lankovits
Steadicam: Will Lyte
Gaffer: Phil Brookes
Grip: Dave Leigh
Stylist: Steven Spencer
Makeup: Louise McCann
Miami, USA
Line Producer: Natasha Chapman
1st AD: Shawn Thomas
Gaffer: Edgar Cabral
Art Director: Damian Fyffe
Makeup & Hair: Mariana Hernandez
Celebrity Stylist: Ise White
POST PRODUCTION
Offline Edit
Edit Company: Ten Three (@tenthree_editing)
Editor: Stephen Dunne
Assistant Editor: Blaine Pearson
Grading Company: Framestore (@framstore)
Colourist: Simon Bourne
Colour Producer: Chris Anthony
Colour Assist: Adam Stannard
Post Company: UNIT (@unit_studios)
Alec Eves: Flame/VFX artist
Chris Southwell: Film Audio
Darryl Bolton: EP
Jake Saunders: Post producer
MUSIC
Original music by DOLCE (@dolceldn)
Cinelab: (@cinelablondon)
Film Processing and Scanning: Cinelab London
Dailies Colourist: Paul Dean
Film Recording / Film Out: Adrian Bull
Film Lab Commercials Producer: Aarti Mahtani
Film Stock provided by Kodak (@kodak_shootfilm)