Wanting to ensure that everyone has access to superior sweat protection, the Unilever-owned brand Degree Deodorant, also known as Sure, Shield, and Rexona, introduced the world’s first adaptive antiperspirant designed with disabled people in mind. The brand strongly believes that “no one should be held back from breaking a sweat and enjoying the transformative benefits of movement,” so it partnered with an inclusive team of designers, therapists, engineers, consultants, and people living with disabilities from around the world to build the Degree Inclusive prototype.

Collaborating with award-winning design studio SOUR, the concept was co-developed with agency Wunderman Thompson and their Inclusive Experience Practice, guided by Christina Mallon, Wunderman Thompson’s Global Head of Inclusive Design. “As a disabled person, I’ve experienced first-hand the challenges of living in a world of conventional design, where most products and services are not designed with the disabled community in mind,” said Christina Mallon.

One in four Americans has a disability and even though it is the largest minority community across the globe, products and experiences are not developed taking into account the needs of this community. Regarding the beauty and personal care industry, there is still no suitable deodorant that people with upper limb disabilities can use. An antiperspirant is a product that gives people the confidence to move and, sometimes, disabled people don’t move as much as they would like to because there’s the fear of sweating.

Twisting a deodorant’s cap, turning a stick, and pushing down on an aerosol can are real challenges for people with disabilities. That’s why, the brand embarked on a journey to make the deodorant application process more accessible, launching a product with some revolutionary features: The recipient is built with a hook for one-handed usage; users with limited grip and/or visual impairment would find it easier to take the deodorant’s cap off thanks to the magnetic closure; it features an enhanced grip placement for easier application for people with limited grip or no arms; there’s a larger roll-on applicator so as to cover a larger surface area per swipe; and it is easier to identity thanks to a braille label that has instructions for users with visual impairment.

“Being unable to access a basic utility like deodorant — something most people take for granted — has a huge impact on your ability to move, and therefore your quality of life in general. That’s why we’re incredibly proud to have partnered with Unilever to create this innovative and life-changing product: The very first deodorant designed by people with disabilities — for people with disabilities. We hope this will inspire more brands to take an inclusive and accessible approach to design,” continues Mallon.

The team at Wunderman Thompson Buenos Aires, who came up with the original idea of developing an inclusive antiperspirant, is behind an inspiring campaign that highlights how a simple, everyday product can help change movement for disabled people. Viewers are invited to find more about this via Nicolás and María’s stories, showing that there are no limits when it comes to movement.

“We are in this industry because we want to make a difference,” said Bas Korsten, Global Chief Creative Officer, Wunderman Thompson. “For our clients, for the people they serve. And I don’t think I’ve ever worked on a project that will make more of a difference to more people than this one. It has been such an unforgettable journey with the amazing Degree team, our talented Buenos Aires office, and my incredible colleague Christina Mallon. I hope this is the start of inclusive design thinking at scale. Because inclusive design leads to better design for everyone.”

“More than 60 million people in the US live with a disability, yet products and experiences are still not designed with this community in mind. With Degree Inclusive we hope to inspire bold action across the industry to ensure that people with disabilities have an equal playing field,” says Kathryn Swallow, Global Degree Brand Vice President.

To ensure the effectiveness and accessibility of the prototype beyond the initial team of co-creators with disabilities, the brand launched a beta program to interact and get input from other people living with disabilities. In a partnership with The Chicago Lighthouse, Open Style Lab, and Muscular Dystrophy Association, Degree invited 200 users with disabilities in the US to trial the concept and give their feedback and help improve the innovation for the future commercial launch.


Client: Unilever

Product: Degree Inclusive

Global Brand Vice President, Rexona:  Kathryn Swallow

Global Senior Brand Manager, Rexona: Emily Heath

U.S. Senior Marketing Manager, Degree: Chiara Grillo

Global Senior Brand Manager, Rexona: Denise Savoia

Global Assistant Brand Manager, Rexona: Stephanie Bau

U.S. Ass. Brand Manager, Degree: Teri Minogue

Global Ass. Brand Manager, Degree: Edward Jones

Global Brand Director, Rexona:  Lucy Howdle

Global R&D Director, Rexona: Andy Butterworth

Global Senior Technical Manager, Rexona: Laura Hutcheon

Global Senior Consumer Market Insights Manager, Rexona: Alex Harrison


Agency: Wunderman Thompson Buenos Aires

Concept: Wunderman Thompson Buenos Aires

CCOs LATAM: Sebastián Tarazaga /Dany Minaker

CCO Argentina: Natalia Benincasa

CEO: Victoria Cole

Creative Directors: Andrea Ventura / Gastón Cánaves / Agustín Alba / Pablo Maldonado

Head of Art: Fernando Rossini

Integrated Production Leader: Josefina Espil

Production Manager: Mariana Jauregui

Editor/Animator: Leandro Ramírez

Graphic Production Manager: Daniel Gatto

General Account Director: Eliana Kaplan

Account Director: Dana di Lello

Sr. Account Executive: Ramiro Pannunzio

Strategy Lead: Ronny Weter / Aurelia Sisinni

Project Manager: Ana Laura Rodríguez

Head of Social Media: Silvina Coto

Content Strategist: Daniel Alaniz

Community Manager: Vincenzo Mazzei

Creative Operations Leader: Paula Akel


Wunderman Thompson Global credits

Global CCOS: Bas Korsten / Daniel Bonner

Global Lead inclusive Design: Christina Mallon

Global Client Lead Unilever: Inge Selawry

Global Planning Lead: Nicky Buss

Global Project Management: Bart Etcheverry

Director of Global Creative Operations: Nora Farley

PR Director: Jessica Hartley


Product credits

Product Design: SOUR Studio

Occupational Therapist: Michael Tranquilli


Disabled co-collaborators US: Keah Brown /Keisha Greaves /Natalie Trevonne/Lissa Loe

Disabled co-collaborators Argentina: Lidia Beatriz Peyronnet/Andrea López de Mora /

Mercedes Monjaime/Cecilia Rizzo

Creative Collaborators: Santiago Estevez/Nicolás Trapanese


PR Agency credits

Unilever PR Agency: Edelman

Vice President David Brigandi

Senior Vice President Sharelyn Devonish

Senior Account Supervisor, brand: Jill Condulis

Account Executive: Caitlin Gronski


Film production credits


Production Company: LaDoble

Director: Martin Donozo

CEO: José Arnal

Executive Producer: Agustín Gutierrez

Producer: Marco Pilosio

Director of Photography:  Sebastian Cantillo

Post Production: Luis Staffolani

Sound post production: Porta Studio

Music: Perra Santa