Named “the greatest American architect of all time” by the American Institute of Architects, Frank Lloyd Wright believed in designing in line with humanity and the environment. Through his innovative work, he influenced architects around the world. Now, the luxury faucet brand Brizo wants to pay a tribute to Wright’s long-lasting influence via a new bath collection.
According to the brand’s AOR Young & Laramore, which developed the integrated campaign accompanying the launch, “Brizo has always looked to the future,” with Wright being a great source of inspiration for its latest line, as he devoted his entire career to looking forward and reinvent the way we see the world. The Frank Lloyd Wright® Bath Collection by Brizo® features a design that stays faithful to the artist’s style and is developed in partnership with the Frank Lloyd Wright Foundation.
The collection shows that Wright’s legacy isn’t complete. “People sometimes make the mistake of thinking Frank Lloyd Wright’s legacy is complete,” Stuart Graff, President and CEO of the Frank Lloyd Wright Foundation, says. “But really, it’s ongoing. It’s not just about what he created in his lifetime — it’s about all the artists and all the disciplines he inspired and their work going forward.”
In honoring his talent and artistic vision, each element of the brand’s bath suite has been meticulously designed to reflect that “His Vision Continues.” Partnering with the Brizo company “has been such a delight,” continues Graff, explaining that the team knows that paying homage to the architect’s vision translates to continuing it. “And with this collection, they have,” the CEO adds.
In every element of the collection, one can discover the architect’s philosophy and six principles of organic architecture: simplicity, individuality, belonging, palette, substance, and integrity. “You can feel Frank Lloyd Wright’s spirit in every detail of this collection. It’s so thoughtfully designed. To showcase that, we treated the faucet itself as a piece of architecture. The architectural models at the heart of this campaign are exquisitely crafted — not only channeling Wright’s design philosophy but truly highlighting the artistry behind every Brizo collection,” Trevor Williams, Group Creative Director, Young & Laramore, explains.
The Indianapolis-based agency marked the debut of the collection with a launch video before exploring the brand’s design process via a short docu-style video. The team also developed a VR experience, inviting designers to explore the collection firsthand. The VIP guests and designers at the live-streamed launch event were surprised with carefully crafted gift boxes, enabling them to get a glimpse at the artisanship behind the collection in a tangible way.
“Honoring a legacy as iconic as Frank Lloyd Wright’s is a huge opportunity for us as a brand. It’s a chance to showcase our elevated approach to design and solidify our position as a pioneering voice in the industry. Y&L took full advantage of that. From the thoughtful way they included architectural models to the meticulously designed invitation boxes and the incredible virtual showroom, they thought through every touchpoint — approaching each like Wright himself would have done,” Lucia McBroom, Senior Brand Manager, Brizo, explains.
Agency: Young & Laramore
President and Chief Strategy Officer: Tom Denari
Principal, Executive Creative Director: Carolyn Hadlock
Principal, Group Creative Director: Trevor Williams
Creative Director: Scott King
Senior Writer: Jane Driver
Senior Designer: Mitchell Brown
Senior Art Director: Gina Caratelli
UX Designer: Rachel Regan
Motion Designer: Sarah Frucci
Videographer: Paul Schreiber
Video Content Editor: Julia Breakey
Senior Digital Developer: Chris Weiper
Account Management, Group Account Director: Nick Prihoda
Account Supervisor: Alexandra Neff
Account Manager: Sydney Jameson
VP, Media Director: Lindsey Warner
Media Director: Bess Browning
Digital Media Planner/Buyer: Amanda Eagle
Director of Production: Lynn Kendall
Production Designer: Jeff Durham
Production Designer: Pam Kelliher
Director: Lukas Dong
Producer: Cody Autterson
Producer: Tyler Sgueglia
Production Studio: Porch House
Photographer: Nils Ericson
Composer: Katya Richardson
PR Partner Agency: MSL
Vice President: Hannah Van Malssen
Account Supervisor: Kirsten Viohl
Account Supervisor: Allie Goodrich
Senior Account Executive: Shelby Saunders
Senior Account Executive: Anna Fong
Account Executive: Payton Taylor
Account Executive: Katie Garside
Assistant Account Executive: Hannah Bok