Born in 2006, Redbubble‘s dream is that of supporting independent artists all over the world by offering them a meaningful way to reach enthusiasts across the planet. Bringing more creativity into the world is what motivates the brand; and the hundreds of thousands of artists and designers connected to millions of passionate fans reflect this great mission.

As part of its holiday campaign, imagined by agency barrettSF, the global online marketplace seeks to inform customers that shopping for holiday gifts at Redbubble allows them to find a present that actually “gets” anyone on their gift list. Launched on October 11, the “Gift the Very Thing” initiative consists of one 30-second-long spot, accompanied by a pair of :15s, carrying the viewers in the “breadth and depth of Redbubble’s product categories,” showing that ’tis the season to get creative with the holiday gifts.

The ad showcases fast-moving images of various products embedded with unique designs, while in the background, a voice narrating at the same speed as the images unfold highlights how someone can turn to Redbubble to order anything they want, from a bedspread with a deep-space design to a T-shirt featuring the illustration of a slice of deep-dish pizza.

“Redbubble has such unique and hyper-specific gifts, so we really leaned into them,” said Todd Eisner, Executive Creative Director at barrettSF. “The creativity of the spot largely comes from the creativity of the products themselves.”

“One of the silver linings last year is that we rediscovered what matters most and new ways to stay connected to those we love. Redbubble unlocks the ability to uncommonly express that we ‘totally get them.’ From everyday things to gifting the very thing. Connecting people to millions of designs on the largest independent artist marketplace is the value that Redbubble brings our customers during the holidays,” concluded Blake Bakanoff, Vice President of Creative at Redbubble.

According to the agency, the challenge was to portray Redbubble as a place where shoppers can buy unique and original holiday gifts for the ones they have on their lists, the shopping site providing consumers with many creative options they can choose from for the festive season. The campaign will run across social channels and OLV/streaming platforms throughout the year and marks the agency’s first project for the brand after winning the account in June.

Credits:

Client: Redbubble

Vice President, Creative: Blake Bakanoff

Director, Creative Production: Kristen Coast

Agency: barrettSF

Chief Creative Officer: Jamie Barrett

Executive Creative Director: Todd Eisner

Creative Director: Aryan Aminzadeh

Associate Creative Director:  Brad Kayal

Copywriter: Christian Zerbel

Head of Production:  Conor Duignan

Senior Producer: Kelli Bratvold

Group Account Director: Marisa Buss

Account Supervisor: Helen Oddone

Senior Brand Strategist: Kevin Albrecht

 

Production Company: Golden LA

Director:  Martina Magorin Borg

Executive Producers: Matthew Marquis, Geoff Mclean

Line Producer: Tara Saxon

Director of Photography:  Florian Stadler

 

Post Production: Golden LA

Post Production Executive Producer: Kevin Gallagher

 

Editorial Company: Golden LA

Editor: Volkert Besseling

 

Music Company: Beacon Street Studios

Composers: Andrew Feltenstein, John Nau, Danny Dunlap

Performer: Conway (Kassia Conway)

 

Sound Design Company:  Beacon Street Studios

Sound Designer: Rommel Molina

 

Visual Effects Company & City:  Golden LA

Visual Effects / Animation Lead:  John Hwang

VFX Artists: Alex Brodie, Chris Reilly

Post Producer:  Pierre Nobile, Tina Kim

 

Color Company: Golden LA

Colorist: Luis Silva

Business Affairs: Tricia Krasneski