Because of the pandemic, many of us were not able to spend last year’s Christmas as we probably would have liked, alongside our loved ones. Less than two months separate us from the most wonderful time of the year and John Lewis & Partners‘ customers “are more excited than ever for Christmas, craving joyful moments, togetherness, and escapism.” As people want to reconnect with family, the brand’s new spot is like a journey back in time, reminding us of the priceless moments that we experienced during our first Christmas.

“There is nothing more magical than discovering the joy of Christmas for the first time and enjoying your favorite festive moments with loved ones. After the last 18 months, we wanted our advert to really celebrate this as we look forward to a brighter future,” says Claire Pointon, Director of Customer. Teaming up with adam&eveDDB agency, the company’s new spot, titled the “Unexpected Guest,” introduces us to the spirit of the season through the eyes of new visitor Skye and 14-year-old boy Nathan.

Traveling back home from school, the boy sees a flashing light in the sky. He starts chasing it to the forest behind his house and eventually comes across space traveler Skye and her broken spaceship. The timing of her landing on Earth could not have been better, as down here, people celebrate Christmas.

They become friends and the relationship between them grows as Nathan helps Skye discover the magic of the holiday. He introduces her to some Christmas traditions such as decorating a tree, eating together, watching holiday movies, and playing in the snow. The time for Skye to return to her home planet has come but before she leaves, Nathan gifts her the Christmas jumper that made the friendship between the two possible. They say goodbye to each other and the girl disappears in the night sky, leaving a bright light behind her that finally morphs into a star on a Christmas tree.

“We know our customers are excited for this festive season more than ever, as they reconnect with family and friends. Through the story of Skye and Nathan, we celebrate friendship and are reminded of the joy of experiencing Christmas for the first time,” continues Pointon.

The two-minute-long video’s soundtrack — a cover of “Together in Electric Dreams” track by Philip Oakey and Giorgio Moroder — is performed by Lola Young, a 20-year-old singer-songwriter from South London. Speaking about what this project means for her, Young says: “I feel super honored to be a part of this, growing up I always watched the John Lewis Christmas adverts, they’re iconic and so it kinda feels surreal getting asked to be in one. It also means a lot as an up-and-coming artist to be a part of something this special. Together in Electric Dreams is a very beautiful song. I love that era of music and I think Philip Oakey & Giorgio Moroder are incredible. The lyric and soul within the song is something inspirational, fitting to the story within the ad. I feel so excited to be covering it and working with John Lewis.”

Customers can deep dive into John Lewis’ ad through the app, website, and on Snapchat as well as through the brand’s ten Christmas Emporiums. Also, Nathan’s Christmas jumper that he offered as a gift to Skye is available for purchase in the brand’s shops and online. Ten percent of the profits for each jumper sold will be donated equally to Give a Little Love charities Home-Start and FareShare. Additionally, My John Lewis Members are given the chance to explore the new magical world via the “Unexpected Guest: The Experience” interactive game.


Client: John Lewis & Partners

Director of Customer: Claire Pointon

Director of Creative and Content: Matt Richmond

Head of Brand Marketing: Rosie Hanley

Advertising Lead: Emma Wood

Senior Advertising Manager: Holly Kicul

Senior Advertising Executive: Rebecca Stevens

Senior Advertising Executive: Ellie Smith

Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Joint Chief Executive Officer: Tammy Einav

Managing Director: Paul Billingsley

Creative Directors: Matt Gay & Feargal Ballance

Copywriter: Matt Gay & Feargal Ballance & Patrick McClelland

Art director: Matt Gay, Feargal Ballance

Executive Producer: Sally Pritchett

Integrated Producer: Clio McLeary

Assistant Producer: Claire Peacock

Project Manager: Amy Waldman

Designer/Typographer: King Henry: Dave Robinson

Head of Integrated Production: Ben Sharpe

Head of Diversity, Equality & Inclusion: Bukola Garry

Chief Strategy Officer: Martin Beverley

Planning Partner: Hugh De Winton

Senior Planner: Sian Iles

Business Director: Jo Lorimer

Account Director: Charlie Poole

Account Managers: Emily Bristowe

Business Affairs: Layla Husted / Lois Edwards / Gemma Davies

Legal Counsel: Candice Macleod / Tom Campbell / Trine Odin



Media agency: Manning Gottlieb OMD

CEO: Natalie Bell

Managing Director: Katrina Bozicevich

Executive Director: Glenn Berchnall

Business Director: Ryan Cummins

Account Director: Lauren Ashford

Strategy & Planning: Matthew Philip & David Bielenberg

Executive Director, Head of Creativity and Innovation: Tamara Cross

AV Media Planners: Gabriella Michalski, Daniel Baker & Tom Brown

Social Media Planners: Gilad Mandelboim & Lucie Barnett

Digital Video Planners: Erika Maciulyte & Gareth Treacher


Production Company

Production Company: Smuggler

Producer: Ewen Brown

Production Manager: Marketa Husecka

Director: Mark Molloy

D.O.P: Greig Fraser

Production Designer: Nathan Parker

Costume Designer: Rosa Dias

Hair & Makeup Artist: Michele Baylis

Casting: Ali Fearnley


Post Production Partners

Editing Company: Work Editorial

Editor: Stewart Reeves

Edit Assistant: Rain Keene

Editing Producer: Ellie McNaughtan

Post Production: nineteentwenty

VFX Supervisor: Bill McNamara

2D VFX Supervisor & Creative Director: Ludo Fealy

CG VFX Supervisor: Ben Thomas

2D Artists: Jamie Stitson, Adam McHale, Humayun Mirza, Nicole Palucsis, Jessica Hayes, David Ince, Joseph

Dymond, Chrys Aldred, Matt Hutchins

3D Artist: Ivan Tomovic, Andrew Maccabe, Alison Stott, James White, Guido Pagotto, Mike Farrar, David


DMP & Environment Artist: Emilis Baltrusaitis, Aurelien Ronceray

Motion Graphics: Anthony Scott

Concept: Jake Lunt Davies, Nathan McKenna

Colourist: Kai Van Beers

Colour assist: Elliott Ward

VFX Producer: David Keegan

Music Supervisor: Leland

Audio Post Production: Factory

Sound Engineer: Anthony Moore

Sound Producer: Beth Massey



Track Name: Together In Electric Dreams

Music Supervisor: Leland Music (Abi Leland, Ed Bailie & Toby Williams)

Library, Licensed or Commissioned: Licensed

Composers: Philip Oakey / Giorgio Moroder

Artist: Lola Young

Music Producer: David Kosten

Master: Universal Music Group / Island Records

Publishers: BMG Rights Management (UK) Limited (50%) / Warner Chappell North America Limited (50%)